Category: Print Portfolio

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Symposium by the Sea Branding

When I started at the EMLRC in 2018, FCEP's annual meeting and conference, Symposium by the Sea, was lacking a brand identity. The conference had been called that since the 1980s, but visual branding varied year to year. When it was my turn to brand the conference in 2019, I chose to incorporate the "sea" into designs instead of beaches, which had been used in the past. The turtle was well received by attendees and has now become the "mascot," if you will, for FCEP's annual conference.

 

View on-site signage for Symposium by the Sea:

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EMpulse Magazine

EMpulse is the quarterly magazine of the Florida College of Emergency Physicians (FCEP), a chapter of the American College of Emergency Physicians (ACEP). Over the past four years, I have managed, edited and designed 17 issues (800 pages) of EMpulse Magazine.

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OLP Gala: Soir en Noir et Blanc

OLP's annual Gala is the largest fundraising event of the year. For the 2018 Gala, Soir en Noir et Blanc, I was asked to design the sponsorship brochure for potential donors. The final draft was a collaborative effort with the Director of Communications.

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OLP Mary Poppins Playbill

The Academy of Our Lady of Peace's (OLP) drama department performs two shows a year. In effort to produce printed collateral of the same standards across all departments, I took on the responsibility of designing and printing playbills for our student performances.

The Mary Poppins playbill was the last I designed before leaving OLP. Improvements included:

  • Color on the inside pages
  • High-quality advertisements for upcoming events
  • Head shots of actors and actresses, all taken and edited by myself

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OLP At A Glance

The At A Glance brochure is an important piece of collateral for the Academy of Our Lady of Peace's (OLP) admissions department. This four-page brochure is intended to give a snapshot view of OLP for prospective families, and is handed out more frequently than any other admissions piece.

We decided to refresh the graphics for 2017-18. My favorite piece is the "Our Graduates" section: those silhouettes are graduates from the Class of 2017, cut out in Photoshop using the pen tool.

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OLP Admissions Viewbook

The Admissions Viewbook for the Academy of Our Lady of Peace (OLP) is a critical piece for prospective families. The 2016-17 Viewbook was significantly updated and rebranded from previous years, and I was in charge of maintaining that look and feel with new photos and updated copy for the 2017-18 edition.

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OLP Street Banners

To honor the 135th anniversary of the Academy of Our Lady of Peace (OLP), I oversaw the process of promoting the school through street banners for the first time in the school’s history. This required identifying the organization in charge, which was the Adams Avenue Business Association; pitching our design ideas to their Board; and designing four versions, to be placed in alternating order, for the final product.

We decided to use the four expectations of our graduates – "Women of heart," "women of courage," "women of faith," and "women of excellence" – as the theme of each banner. Our logo followed, and "Celebrating 135 Years" as the footer honored our anniversary year. The four colors used are all OLP branding colors.

The banners were installed August 2017 and remained on Adams Avenue until December 2017.

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