Tag: newsletter

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FCEP’s Weekly eNews

Every week, in partnership with Multiview, I produce FCEP's Weekly eNews that reaches all FCEP members and subscribers who choose to opt-in. The newsletter promotes EMLRC and FCEP news and events, pediatric-specific announcements from the Florida PEDReady Program, Florida health policy news, ACEP news, and other news related to emergency medicine. I am responsible for finding news articles and summarizing main points into blurbs, which I send to an editor at Multiview who codes it into the newsletter and sends it out to subscribers. I also write all in-house marketing content from EMLRC/FCEP.

This enewsletter boasts a 76% or higher open rate on any given week.

Multiview also helps solicit advertisements for our enewsletter. I also design banner ads promoting EMLRC/FCEP content.

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PEDReady PEARL Newsletter

The Florida PEDReady Program provides free resources on caring for children in emergency situations to EMS agencies and emergency departments. The EMLRC hosts this webpage of resources—I design and update content, which is provided by Dr. Phyllis Hendry, the Florida EMS for Children (EMSC) Chair.

In spring 2019, Dr. Hendry approached me about launching a weekly enewsletter dedicated to pediatric emergency education. She decided on naming it the PE2ARL, which stands for "pediatric emergency education, advancement, resources and literature." The first issue launched April 5, 2019 and has continued weekly ever since. The logo and overall branding was done by Raina Davidman, Dr. Hendry's program assistant at the time, and the layout was designed by me.

Examples of the PEARL:

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OLP eNewsletter Rebranding

As the communications coordinator at the Academy of Our Lady of Peace (OLP), I was responsible for creating monthly enewsletters for current families and "friends of OLP." We rebranded our enewsletter for the 2017-18 school year in partnership with Ken Soto Design, who also assisted us in rebranding our website and email headers.

New features of this rebranding include:

  • A new header with a timeless campus photo, Sans Serif font, blue gradient, our logo with a tag behind it, and an additional tag with text that honors our founding date. The blue gradient is consistent with our magazine's rebranding (fall 2016), and the tags are consistent with our website's rebranding (summer 2017).
  • New background colors for the two columns of content. White provides a cleaner look while the new blue is consistent with colors used in our website's rebranding.
  • Branding for section and story headers in the main column. Any story with original photos has a header with white text in the same font with a gradient behind it, all of which is placed either above or to the left of the header's photo. Any story or announcement that does not have or need an original photo has a header with an OLP marketing stock photo, which is slightly faded, and dark blue text that is one of two fonts. Finally, any event advertisement has a header with its branded artwork.
  • A new footer that uses an OLP branding color, our new font, and new social media icons in another OLP branding color.
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