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Florida’s EM Residency Programs Guide

Over the past five years, Florida has experienced unprecedented growth in emergency medicine residency programs. Keeping up with the rapid expansion of programs had been difficult without an online guide.

EMpulse Magazine reserves space for each Florida EM residency program to submit a quarterly update. This fosters collaboration among organizations and keeps FCEP members up-to-date on the latest research and happenings at each program. Many FCEP members work as faculty at these residency programs or are alumni.

When developing fcep.org, I decided to create an online guide for Florida's EM residency programs. I did some research to see if anything already existed, but there was nothing specific to Florida. The guide simply lists each program, divided by region, with their main hospital graphic, location, and a button to learn more. Each program has its own page that lists basic information, a button to the program's website, and a list of the EMpulse Magazine articles their program has produced.

The page was an immediate hit. Since April 15, 2021, the page has received 3,979 unique page views (as of writing this on 11/18/22) and is the #1 organic result on Google when searching for "Florida emergency medicine residency programs." It is fcep.org's #5 top performing page of all time, and the page is viewed at least 40 times every day. I have learned that residents and medical students discover FCEP through this page, which was a goal: driving new users, who aspire careers in emergency medicine, to our website.

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FCEP’s Weekly eNews

Every week, in partnership with Multiview, I produce FCEP's Weekly eNews that reaches all FCEP members and subscribers who choose to opt-in. The newsletter promotes EMLRC and FCEP news and events, pediatric-specific announcements from the Florida PEDReady Program, Florida health policy news, ACEP news, and other news related to emergency medicine. I am responsible for finding news articles and summarizing main points into blurbs, which I send to an editor at Multiview who codes it into the newsletter and sends it out to subscribers. I also write all in-house marketing content from EMLRC/FCEP.

This enewsletter boasts a 76% or higher open rate on any given week.

Multiview also helps solicit advertisements for our enewsletter. I also design banner ads promoting EMLRC/FCEP content.

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50 Years, 50 Voices

In 2021, the Florida College of Emergency Physicians (FCEP) membership association turned 50. We celebrated with a commemorative logo and history project called 50 Years, 50 Voices.

  1. The 50 Years, 50 Voices Tribute to Emergency Medicine is a 34-minute video comprised of 26 interviews with FCEP members. A videographer was hired to film interviews, our executive director interviewed members, and I created the narrative for the final product after watching and transcribing each interview. I weaved together soundbites from each interview and the videographer cut and edited footage appropriately. The video was revealed at a dinner event during FCEP's annual meeting, Symposium by the Sea 2021.
  1. A historical timeline of emergency medicine's founding and evolution was also printed in EMpulse Fall 2021 Magazine and published online. It was my responsibility to sift through old photos in our closet, identify and scan the best in, research main events, and write the timeline. A graphic designer assisted me with the timeline's design for signs at Symposium by the Sea 2021, which was then duplicated appropriately for the magazine and online hosting by me.
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OLP eNewsletter Rebranding

As the communications coordinator at the Academy of Our Lady of Peace (OLP), I was responsible for creating monthly enewsletters for current families and "friends of OLP." We rebranded our enewsletter for the 2017-18 school year in partnership with Ken Soto Design, who also assisted us in rebranding our website and email headers.

New features of this rebranding include:

  • A new header with a timeless campus photo, Sans Serif font, blue gradient, our logo with a tag behind it, and an additional tag with text that honors our founding date. The blue gradient is consistent with our magazine's rebranding (fall 2016), and the tags are consistent with our website's rebranding (summer 2017).
  • New background colors for the two columns of content. White provides a cleaner look while the new blue is consistent with colors used in our website's rebranding.
  • Branding for section and story headers in the main column. Any story with original photos has a header with white text in the same font with a gradient behind it, all of which is placed either above or to the left of the header's photo. Any story or announcement that does not have or need an original photo has a header with an OLP marketing stock photo, which is slightly faded, and dark blue text that is one of two fonts. Finally, any event advertisement has a header with its branded artwork.
  • A new footer that uses an OLP branding color, our new font, and new social media icons in another OLP branding color.
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