Professional Experience

Director of Communications

Emergency Medicine Learning & Resource Center (EMLRC) & Florida College of Emergency Physicians | Orlando, FL | April 2018 - present

Oversee all communications, marketing, and creative projects for two nonprofit organizations serving emergency medicine providers through education and advocacy. Started as communications manager and promoted to director after 1.5 years.

• Execute comprehensive communications and marketing strategies through B2B and B2C email marketing, social media, website management, traditional and digital advertisements, and industry partner relationships
• Elevate brand recognition and awareness through modern redesigns on most products, including company logos, event collateral, websites, emails, and a print magazine
• Effectively summarize, edit, and communicate complex medical topics and state policy news to disparate audiences, ranging from EMTs to physicians, through various channels
• Manage authors, advertisers, and design for 17 issues of a quarterly print magazine with a circulation of 2,500. Brought the publication online in 2020, increasing readership to 52,000
• Produce a weekly enewsletter with a 75% average open rate and 4,000 active subscribers in the emergency medical health sector
• Manage a separate Constant Contact database of 60,000 subscribers, growing our annual open average rate from 15% in April 2018 to 40% in November 2022
• Designed, developed, and manage three websites: fcep.org, with 551 pages and 84,000 unique page views since April 2021; emlrc.org, with 100 pages and 36,000 unique page views since April 2021; faemsmd.org, with 9 pages
• Increase followers and engagement through organic and paid content on six social media accounts
• Work with external sponsors and partners to develop marketing strategies that extend their reach to our audiences, helping to retain over $100,000 in sponsorship revenue per year
• Oversee creative and marketing contractors
• Improve operational processes by identifying and implementing technologies that save money, i.e. replacing Cvent ($6,000/year) with JotForm ($240/year), saving thousands of dollars annually
• Wrote a grant securing $105,324 in funds from the Florida Department of Health EMS Matching Grant program for a year-long marketing and communications project
• Directed and produced the 50 Years, 50 Voices Tribute to Emergency Medicine video, weaving together a 34-minute narrative from 25 interviews

See notable projects in portfolio section

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Director of Communications

Project Opioid | Orlando, FL | April 2020 - November 2020

Manage communications and operational projects for a young nonprofit organization.

• Conducted research on the opioid crisis and associated factors for “Opioid Epidemic at a Crossroads: How COVID-19 is Impacting this Unprecedented Crisis” (2020)
• Opened up a “Naloxone Distribution Online Channel” on Project Opioid’s website where anyone in Florida could request a free, mail-order of Narcan (served 78 individuals from May-October)
• Managed production of the weekly, 30-minute What’s the Fix? Radio & TV show for iHeart Media and WKMG Channel 6 (3 episodes; cancelled early due to lack of sponsor funding)
• Rebranded Project Opioid in the wake of COVID-19: developed brand guidelines, mission and value statements, etc.
• Wrote talking points for leaders and Project Opioid as requested
• Designed PowerPoint presentations and flyers
• Assisted in building the Salesforce CRM
• Implemented systems and processes for a growing organization: designed organizational charts, wrote job descriptions, built a task-management platform (ClickUp) for staff
• Manage at least one staff member and one communications intern at all times

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Marketing & Communications Coordinator

Academy of Our Lady of Peace | San Diego, CA | March 2016 – January 2018

Provide communications, marketing and design support for the oldest all-girls’ high school in San Diego with 750 students and a significantly active alumnae base.

Specific Responsibilities:

• Manage all social media accounts: Facebook, Instagram, Twitter, LinkedIn and YouTube
• Manage and design website via WordPress (aolp.org)
• Write and edit content for event promotions, press releases, stories, announcements, website copy, instructional documents for parents, etc.
• Coordinate, design, write and edit stories for monthly enewsletter using Adobe Dreamweaver
• Design marketing materials using Adobe InDesign, Photoshop and Illustrator, including magazine pages, event programs, brochures, posters, street banners, flyers, playbills, t-shirts, cards, etc.
• Design and coordinate email campaigns through Constant Contact for weekly announcements, event promotions, etc.
• Proofread and edit leadership documents before publishing, such as Head of School letters, school policies, etc.
• Primary photographer for events, daily student life and marketing stock photos
• Maintain photo database, event collateral and office supplies
• Supervise and teach fundamentals of design and communications to four student aides
• Maintain brand identity for all collateral

See notable projects in portfolio section

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Development Volunteer

Girl Scouts San Diego | San Diego, CA | January 2016 – March 2016

• Helped manage Raiser’s Edge donor database
• Assisted with stewardship activities
• Assisted with development and event planning tasks as needed

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Development Intern

YWCA of San Gabriel Valley | Covina, CA | April 2015 – September 2015

• 100-hour internship
• Helped manage GiftWorks donor database
• Wrote a mock grant
• Requested in-kind donations & created silent auction baskets for fundraising event
• Researched grant opportunities on GuideStar and Foundation Center
• Read 990s for relevant funding information

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Assistant Manager/Server/Bartender

Naples Flatbread & Wine Bar | Estero, FL | July 2011 – June 2014

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News Editor / Co-Managing Editor

Eagle News | Fort Myers, FL | May 2010 – December 2011

• Assist editor-in-chief with internal affairs and professional contacts
• Manage own reporters by assigning stories, editing stories and arranging weekly meetings
• Write own stories when needed, often on print night when content is low
• Assist with layout design and proofreading
• Publish stories to website before paper is produced

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Office Assistant

Deaf & Hard of Hearing Services of Florida | Port Richey, FL | Summers of 2007 - 2010